Mocean names Scott Hayman head of gaming

Mocean appointed Scott Hayman as head of gaming as the Los Angeles creative agency expands its culture-first model into a bigger push for game publishers. The hire builds on recent launches tied to PlayStation, Marvel, BTS and Call of Duty, signaling a deeper bet on gaming as a core growth line.

Why it matters: - Mocean is formalizing gaming as a dedicated business line, not just a project category. - The hire pairs the agency’s entertainment-marketing background with Hayman’s experience building publisher relationships and game marketing teams. - The move gives game publishers another agency option that blends trailers, brand strategy, social, live events, live-action production, design and finishing.

What happened: - Mocean named Scott Hayman head of gaming on August 10, 2026. - Hayman joins after 24 years at Hammer Creative. - At Hammer Creative, Hayman rose from writer/producer to head of global operations. - Hayman helped grow Hammer Creative from a boutique movie-trailer shop into an 80-plus-person global game marketing agency. - Hayman worked with Epic Games, Riot Games, Xbox, Bethesda, Electronic Arts and 2K. - His work touched franchises including Fortnite, League of Legends, Forza Horizon 6 and Indiana Jones and the Great Circle.

The details: - Mocean says Hayman will draw on the agency’s full capabilities, including Mocean AV and the Brand & Content Studio. - Mocean AV handles theatrical trailer work. - The Brand & Content Studio has produced campaigns for Samsung, Waymo, The Cheesecake Factory and North Italia. - Adam Rosenblatt, co-president of Mocean AV, said gamers’ devotion matches the film audiences Mocean has spent decades serving. - Bryan DeDario, who also serves as co-president of Mocean AV, said the agency is built around story, character and emotion. - Laura Likos leads Mocean’s brand team. - Likos previously worked on campaigns for Call of Duty, Xbox, Madden NFL and Dead Rising while at 72andSunny and CP+B. - Likos said the brand team wants to be a full-fledged partner for gaming publishers, from brand positioning to culture-defining execution.

Between the lines: - Mocean is using a senior hire to connect two strengths: entertainment marketing and brand building. - The agency appears to be leaning into gaming because its existing work already includes major launches that proved it can handle fan-driven franchises. - CEO Michael McIntyre framed gaming as a trust-based market where passion matters as much as production quality. - McIntyre said Hayman brings two decades of experience earning players’ trust by honoring the worlds they love.

What Mocean has already done in gaming: - Mocean worked on the God of War Ragnarök global launch campaign, which became the fastest-selling first-party PlayStation launch ever at 5.1 million copies in five days. - Mocean handled the Marvel’s Spider-Man 2 in-game creator collaboration, helping make it the fastest-selling PlayStation exclusive ever. - Mocean also delivered record-setting launches for BTS x Cookie Run: Kingdom and Call of Duty: Warzone Mobile.

What’s next: - Hayman will help Mocean expand gaming work across publisher brand strategy and launch execution. - The agency is positioning itself as a broader partner for game marketing as demand grows for campaigns that can move between entertainment, culture and commerce. - Mocean’s gaming push will build on its wider client base, which includes PlayStation, Disney, Waymo, Marvel, Netflix, HBO, Samsung, Riot Games, Chevy, North Italia and The Cheesecake Factory.

The bottom line: - Mocean is betting that a veteran operator with deep publisher ties can turn its entertainment-first model into a bigger gaming business.